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Branded Pens

Anyone who’s started a new business or launched a new product line will know how hard it is to raise brand awareness. Multinational companies spend millions on launching multi-media marketing campaigns to launch new products and it can take several exposures to a brand for it to become ‘sticky’ so that consumers remember it.

Of course not every company has Coca-Cola or Miscrosoft-sized budgets, but there are plenty of good value and effective ways to increase your brand awareness.

Branded merchandise is one of the best ways to get your message across. There are literally hundreds of different items of merchandise you can brand these days, from balloons to t-shirts, umbrellas to cameras. Let’s start with branded pens and mugs, two really effective marketing tools.

Mugs
Branded mugs are a great way to create lasting awareness of a brand, and can be given away at shows and events, to friends, they can be giveaways with other products or as a gift to clients at meetings.

Mugs are a great choice for many reasons, and longevity is one of these as mugs often sit around homes and offices for years, reinforcing your message every time they go to make a brew.

If that branded mug is present at the right time, it can easily lead to more business and ultimately, at very little cost.

Pens
Like mugs, branded pens are another cost effective away to spread the word about your brand. Pens always come in handy, and like mugs, can be given away at shows and events, to clients and as part of a previous sale and is likely to stay on someone’s desk for weeks, months even.

The added bonus with pens is they can be left around for people to acquire. Leave them on a newspaper on the city commuter train for people to pick up to play the crossword and pocket

Keylogo offer a range of promotional products including branded mugs and pens.