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If you own a small business, a fantastic way to raise brand awareness in the local community is to sponsor a local football team.

Much of the battle surrounding brand awareness is getting yourselves out there in the public eye, and exposure can be hard to come by and in many cases, expensive. A cost effective and useful way is to sponsor a local team, provide them with sports equipment, football kit, bags or similar, fully branded with your corporate logo and website details.

Your local kids’ or Sunday league football team might not exactly attract the same amount of support to its matches as a Liverpool derby, but just think of all the parents that will get exposed to your brand, or all the locals down the pub that will also see your logo when the team return for a lunchtime pint.

Getting your name out in the community will build your credibility and help boost your sales – and all for the cost of a few sports shirts.

Keylogo offer branded clothing and branded sportswear to help promote business needs. To find out more visit www.keylogo.co.uk or call 020 7987 2626.

Branded Pens

Anyone who’s started a new business or launched a new product line will know how hard it is to raise brand awareness. Multinational companies spend millions on launching multi-media marketing campaigns to launch new products and it can take several exposures to a brand for it to become ‘sticky’ so that consumers remember it.

Of course not every company has Coca-Cola or Miscrosoft-sized budgets, but there are plenty of good value and effective ways to increase your brand awareness.

Branded merchandise is one of the best ways to get your message across. There are literally hundreds of different items of merchandise you can brand these days, from balloons to t-shirts, umbrellas to cameras. Let’s start with branded pens and mugs, two really effective marketing tools.

Mugs
Branded mugs are a great way to create lasting awareness of a brand, and can be given away at shows and events, to friends, they can be giveaways with other products or as a gift to clients at meetings.

Mugs are a great choice for many reasons, and longevity is one of these as mugs often sit around homes and offices for years, reinforcing your message every time they go to make a brew.

If that branded mug is present at the right time, it can easily lead to more business and ultimately, at very little cost.

Pens
Like mugs, branded pens are another cost effective away to spread the word about your brand. Pens always come in handy, and like mugs, can be given away at shows and events, to clients and as part of a previous sale and is likely to stay on someone’s desk for weeks, months even.

The added bonus with pens is they can be left around for people to acquire. Leave them on a newspaper on the city commuter train for people to pick up to play the crossword and pocket

Keylogo offer a range of promotional products including branded mugs and pens.