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If you own a small business, a fantastic way to raise brand awareness in the local community is to sponsor a local football team.

Much of the battle surrounding brand awareness is getting yourselves out there in the public eye, and exposure can be hard to come by and in many cases, expensive. A cost effective and useful way is to sponsor a local team, provide them with sports equipment, football kit, bags or similar, fully branded with your corporate logo and website details.

Your local kids’ or Sunday league football team might not exactly attract the same amount of support to its matches as a Liverpool derby, but just think of all the parents that will get exposed to your brand, or all the locals down the pub that will also see your logo when the team return for a lunchtime pint.

Getting your name out in the community will build your credibility and help boost your sales – and all for the cost of a few sports shirts.

Keylogo offer branded clothing and branded sportswear to help promote business needs. To find out more visit www.keylogo.co.uk or call 020 7987 2626.